PRIVACY POLICY
This Privacy Statement of LATIUM and its subsidiaries is designed to provide you with information regarding our practices with respect to the collection, use, retention, and storage of data.
Application of this Privacy Statement
This privacy statement applies to the personal information we collect from you when you contact us or visit our website.
Information We Collect
We collect information when you provide it to us. We may also collect information through our automated technologies on our sites and through third parties. When information is collected, Latium endeavors to adhere to all abiding laws and practices laid out in Canada’s Anti-Spam Legislation; we treat this information with utmost care and ensure its security.
We may collect, use, and disclose information for the following purposes:
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Verify identity and ensure accuracy of the information we have on record
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Respond to inquiries
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Communicate with manufacturers or third-party vendors
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Fulfil potential deliveries
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Remarketing opportunities
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Booking appointments
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Provide/assist in the delivery of legal notices (recalls) from manufacturers
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Improve offerings of products and services through surveys
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Receive job applications [NOTE: This information may be kept on file in the case of future opportunities arising]
If you do not want Latium to have access to your personal information for the aforementioned purposes, please do not submit it.
Information That You Provide and We Collect
In the course of conducting business, Latium may collect information through the following means:
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Over the phone, electronically, or through face-to-face meetings.
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Through email, facsimile, our websites (Sites), chat applications, SMS/text messaging, or other electronic means.
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Information such as name, address, age, recorded information (e.g., video), and photographic images in connection with promotions such as contests.
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Information from individuals visiting our premises, including their name and the name of their organization.
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Usernames and comments/questions from social media Sites.
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On customer information sheets when purchasing a new or used vehicle.
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On trade-in information documents.
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Through public sources to confirm addresses and phone numbers.
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Through call center and internet sales communications.
We and third-party vendors, including Google, use first-party and third-party cookies together to report how our online advertising impressions, other uses of ad services, and interactions with these ad services relate to visits to our Sites.
Other Information With Your Consent or as Permitted or Required by Law
When you visit our website, we may collect information that is automatically sent to us by your web browser or your internet service provider. To enhance your experience on our website, we may use a feature on your Internet browser called a cookie and/or other similar devices. Cookies are small files that your web browser places on your computer’s hard drive. They are used for a variety of reasons, such as tracking click streams, and for load balancing. Information tracked through these mechanisms may include, but is not limited to:
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Your domain name
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Your IP address
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The type of web browser and operating system being used
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The pages of our website a user visits or the files they request
Depending on the third-party social media sites users participate in, we may obtain aggregate, statistical information regarding the gender and age range of visitors to our website. We use this information in the aggregate and do not link it to your Personal Information. The amount of information that is sent by your web browser or by third-party vendors depends on the browser and settings you use, including your cookie settings.
We use this anonymous information to better understand how visitors use our website, to deliver faster service, consistent, updated results, and a more personalized experience on our website, and to improve our website to better meet your needs. We may also use cookies in order to help us or third parties display advertising to you when you visit our website or third-party sites based on your interest in our website.
Your browser gives you the option to reject cookies. Please refer to the instructions provided by your browser if you want to learn more about how to disable cookies. You may also refer to http://aboutads.info/choices/ for a better understanding of, as well as greater control over, the ads that are displayed to you based on your online behavior. However, setting your browser to reject cookies generally hinders the browser’s performance and may adversely affect your experience while using our website.
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help the website analyze how users use the Sites. The information generated by the cookie about your use of the website (including but not limited to your IP address) will be transmitted to and stored by Google on servers in Canada and the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage.
Google may also transfer this information to third parties where and when required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Your browser gives you the option to reject cookies. Please refer to the instructions provided by your browser if you want to learn more about how to disable cookies. You may also refer to http://www.aboutads.info/choices/ for a better understanding of, as well as greater control over, the ads that are displayed to you based on your online behavior. However, setting your browser to reject cookies generally hinders the browser’s performance and may adversely affect your experience while using our Sites.
Please also see the section on cookies, advertising, and how to opt out for more information on how we use cookies and web beacons and how you may opt out.
Information from Third Parties
We may collect or receive information about you from third parties. For example, if you request financing, we may seek or receive consumer reporting information about you. If you rent a vehicle from us, we may obtain information about your driver record. If you are on another website and you opt-in to receive information from us, we may receive information about you. We may also obtain customer lists from other organizations to whom you have provided consent to disclose your personal information. If we obtain these customer lists for the purpose of sending you an electronic commercial message, then we will do so in accordance and compliance with Canada’s Anti-Spam legislation. You will be given the option to unsubscribe to any commercial electronic message that you do not want to receive.
Children and Minors
Latium’s website and advertisements are not directed to or suitable for children under 13. We do not knowingly collect Personal Information from anyone under 13 years of age. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will delete this information from our records or, if that is not reasonable, we will take reasonable steps to de-identify the information. Children who are over the age of 13 but under the age of majority in the jurisdiction in which they reside should not provide us with Personal Information without their parent’s or guardian’s consent.
How We Obtain Consent
Consent to the collection, use, and disclosure of your Personal Information may be given in various ways. Consent can be express (oral, in writing, or electronic), implied (such as when you provide your name and address in order for us to send you products, services, or information you requested), and may be given by your authorized representative (such as a legal guardian or person with a power of attorney). By providing us with your Personal Information, we will assume that you consent to our collection, use, and disclosure as described in this Privacy Statement and in compliance with Canada’s Anti-Spam Legislation.
If you provide information regarding eligibility for financing, you consent to our disclosure of such information to third-party financing companies and/or credit agencies. Explicit consent is not required where consent is deemed by law or not required by law.
We use opt-out consent for cookies and web beacons and other automated information. If you do not want us to collect or use this information, please do not visit our Sites.
Opt-In
In some cases, you will, at the point of collection of the information, be given the option to “opt in.” The act of “opting in” constitutes your express consent to receive future communications relevant to you. You can provide express consent by checking a box, clicking a specified icon, or by another action such as contacting us by email or SMS/text messaging. Your information will only be used or disclosed for the described purposes if you “opt in.”
Sharing Your Information
We may share information we collect about you in the following circumstances:
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Aggregated or de-identified information: We may share information in aggregated statistics and de-identified form with third parties.
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With your consent: For instance, if you provide your contact details to sign up for offers, we may share it for marketing purposes.
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Business mergers or acquisitions: If Latium sells or purchases assets, information may be transferred as part of the transaction.
Storage & Protection of Your Information
We retain your Personal Information to fulfill the purposes for which it was collected. Personal Information will be stored securely at Latium’s offices or by affiliates, under strict security systems to safeguard against unauthorized access, copying, or disclosure.
Information collected may be processed in other countries, including the United States, and will be subject to the laws of those jurisdictions, which may differ from Canada’s laws.